招贴设计中的受众接受心理研究

招贴作为信息传播的一种重要载体,其主要任务就是将招贴中的信息准确的、及时的传达给信息的受众,以达到宣传和告知的作用。文章从研究设计师、设计作品、受众的关系出发,利用心理学和传播学的原理分析受众对招贴信息的感受和认知的过程,通过对信息传播过程的分析,研究受众的接受心理,从而指导设计师在招贴设计的过程中,应重视受众的接受心理活动,从而更好的达到信息传达的目的。

Research on the Receivers’ Accepting Psychology in Poster Design

Poster, an important carrier to spread information, conveys the information accurately and timely to the audience to achieve the goal of publicity and informing. Guided by the principle of psychology and communication studies,this research analyzes the audience’ experiencing and cognitive process and their accepting psychology by probing into the relationship among research designers, designed works and the audience as well as into the information dissemination process. According to this result, designers should pay attention to the audience’s accepting psychology in order to better achieve the effect of conveying information.