| 浅析广告创意产生的过程 |
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| 引用本文： | 闫承恂. 浅析广告创意产生的过程[J]. 数码设计:surface, 2012, 0(7): 49-50 |
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| 作者姓名： | 闫承恂 |
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| 作者单位： | 辽宁师范大学美术学院 |
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| 摘 要： | 文章将广告创意的产生分为准备、分析、顿悟和评估四个阶段,针对每个阶段的工作重点、工作方法进行阐述,涉及到多种思维方式和创意技巧,旨在说明创意不能仅靠天赋,更应源于科学的方法和步骤。
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| 关 键 词： | 广告创意 准备 分析 顿悟 评估 |
The Analysis of Generation Process of Advertising Creativity |
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| YAN Chengxun. The Analysis of Generation Process of Advertising Creativity[J]. surface, 2012, 0(7): 49-50 |
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| Authors: | YAN Chengxun |
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| Affiliation: | YAN Chengxun |
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| Abstract: | the generation process of advertising creativity is divided into four phases in the article, which includes preparation, analysis, insight and evaluation, then states according to the working emphasis and method of each phase, involving in many kinds of modes of thinking and creativity skills, aiming to present that creativity should not only depend on talent, but more originate from scientific method and procedure. |
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| Keywords: | depend on talent but more originate from scientific method and procedure. Advertising Creativity Preparation Analysis Insight Evaluation |
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