我国动漫衍生产品发展趋势分析

随着国内动漫创作质量的提高和产业链的不断完善,动漫综合开发也带来了衍生产品及其市场的发展,形成了动漫产业全方位发展的格局。本文主要针对我国动漫衍生产品的现状、存在的问题和未来发展趋势,进行系统地阐述与分析。

Analysis on the Development Tendency of Animation Derivative Products in China

With the improvement of domestic animation creation’s quality and the completeness of its industry chain, the animation’s comprehensive exploitation has brought the development of animation derivative products and its market. And a pattern of omnibearing development for animation industry has been formed. In this paper I mainly analysis the current situation, problems, and development tendency of animation derivative products in China.