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| 谁动了雀巢的巧克力 | |
| 摘 要： | 在甜食制造业，要轻易变动一个著名巧克力品牌可是件棘手的事情，产品将拥有标志性的地位，顾客的忠诚度也会非常牢固。如果该品牌是“雀巢”，上述风险则会倍增。 |
| 关 键 词： | 巧克力 制造业 标志性 忠诚度 品牌 顾客 雀巢 包装 |
Who Moved the Chocolate of Nestle |
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| Abstract: | At the sweetmeat manufacturing industry, want to change a famous chocolate brand is a tough affair. The product may own the strong position of marketing and the customers also very loyal, if this brand is Nestle, the above-mentioned risk would be doubly. |
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