| Abstract: | Five experiments investigated the phenomenon that attitude formation is not confined to the co-occurrence of an attitudinal object with an evaluated experience. The pairing of a target with a (dis)liked person not only affects the evaluation of the previously neutral person but spreads to other individuals who are (pre)associated with the target (spreading attitude effect). Exps 1 and 2 provided evidence for the spreading attitude effect in appetitive as well as aversive evaluative conditioning. Exp 3 showed that the spreading attitude effect is a robust phenomenon resistant to extinction. Exp 4 demonstrated that attitude spread can be transferred to 2nd-order conditioning. Finally, Exp 5 supports the notion that the spreading attitude effect is not dependent on cognitive resources. Implications for social as well as applied psychology are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
