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Classification and characterization of Japanese consumers' beef preferences by external preference mapping |
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| Authors: | Keisuke Sasaki Motoki Ooi Naoto Nagura Michiyo Motoyama Takumi Narita Mika Oe Ikuyo Nakajima Tatsuro Hagi Koichi Ojima Miho Kobayashi Masaru Nomura Susumu Muroya Takeshi Hayashi Kyoko Akama Akira Fujikawa Hironao Hokiyama Kuniyuki Kobayashi Takanori Nishimura |
| Affiliation: | 1. Institute of Livestock and Grassland Science, National Agriculture and Food Research Organization (NARO), Tsukuba, Japan;2. Animal Research Center, Hokkaido Research Organization, Shintoku, Japan;3. Graduate School of Agriculture, Hokkaido University, Sapporo, Japan;4. Fukuoka Agriculture and Forestry Research Center, Chikushino, Japan;5. Tochigi Prefecture Livestock & Dairy Experimental Center, Nasushiobara, Japan |
| Abstract: | |
| Keywords: | beef Japanese marbling preference mapping consumer segmentation |