| 影响旅游者决策的相关情境因素分析——以大唐芙蓉园为例 |
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| 引用本文： | 储玖琳.影响旅游者决策的相关情境因素分析——以大唐芙蓉园为例[J].陕西工学院学报,2009(3):90-94. |
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| 作者姓名： | 储玖琳 |
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| 作者单位： | 安康学院外语系,陕西安康725000 |
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| 摘 要： | 以大唐芙蓉园为例，对以西安为旅游目的地的游客抽样调查，应用调查数据和LD—gistic模型分析了影响旅游者决策的17个情境变量。结果表明有6个情境变量和2个控制变量对旅游者决策影响显著。同时逐步具体分析这些变量对“游客是否游览大唐芙蓉园”的作用。最后讨论了研究结果的应用。
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| 关 键 词： | 旅游者决策 情境因素 Logistic回归分析 |
An analysis on the impact of correlative situational factors on tourist decision-making -- A case study of Tang Paradise |
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| CHU Jiu-lin.An analysis on the impact of correlative situational factors on tourist decision-making -- A case study of Tang Paradise[J].Journal of Shaanxi Institute of Technology,2009(3):90-94. |
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| Authors: | CHU Jiu-lin |
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| Affiliation: | CHU Jiu-lin (Department of Foreign Language,Ankang University, Ankang 725000, China) |
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| Abstract: | A random sampling survey by questionnaire in Tang Paradise in Xi＇an is conducred and the collected was used to analyze 17 situational factors which affected the tourist decision-making through the methods of logistic regression. The results indicated that there were six situational factors and two controUing variables had significant impacts on the tourist decision-making. Then the affecting extent of these variables on tourist decision to Tang Paradise were analyzed and discussed theapplication of the results. |
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| Keywords: | tourist decision-making situational factors logistic regression |
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