| 深圳勘察设计企业海外营销浅析 |
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| 引用本文： | 熊勇清,王志豪,王双龙.深圳勘察设计企业海外营销浅析[J].山西建筑,2008,34(36). |
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| 作者姓名： | 熊勇清 王志豪 王双龙 |
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| 作者单位： | 1. 中南大学商学院,湖南长沙,410012
2. 深圳市勘察测绘院有限公司,广东深圳,518028 |
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| 摘 要： | 从境外投资项目审批、资金、信息、人才及风险等方面讨论了勘察设计企业进行海外营销面临的主要困难,阐述了勘察设计企业"走出去"的途径,同时提出了行之有效的策略,从而树立企业在国际市场上的良好信誉.
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| 关 键 词： | 勘察设计企业 海外营销 品牌意识 策略 |
Analysis of the oversea marketing of a Shenzhen survey design enterprise |
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| XIONG Yong-qing,WANG Zhi-hao,WANG Shuang-long.Analysis of the oversea marketing of a Shenzhen survey design enterprise[J].Shanxi Architecture,2008,34(36). |
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| Authors: | XIONG Yong-qing WANG Zhi-hao WANG Shuang-long |
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| Affiliation: | XIONG Yong-qing WANG Zhi-hao WANG Shuang-long |
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| Abstract: | It discusses the main difficulty facing the survey design enterprise which are oversea marketing from the approval of oversea program, capital,information,talent and risk,illustrates the going out way of survey design enterprises,and puts forward efficient strategies,so as to build good credit of enterprises on the oversea market. |
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| Keywords: | survey design enterprise oversea marketing brand conciousness strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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