鄱阳湖生态经济区高校学生体育旅游现状及发展对策研究

近年来随着国内旅游业的快速发展以及大众体育的蓬勃开展，体育旅游如雨后春笋般兴起。如今大学生进行体育旅游已经较为普遍，加上高考的扩招这一群体呈几何数字增长，理应引起重视。本文从鄱阳湖生态经济区高校学生的实际情况出发，对在校大学生体育旅游市场进行了调查分析，并提出了相应的对策和建议，旨在为旅游界开发大学生旅游市场提供可供参考的意见。

Present Situation and Development Countermeasure of Physic Tourism for College Students in Boyang Lake Ecological and Economic Region

With the rapid development of domestic tourism and flourishing growth of sport for all, physic tourism has sprung up like mushrooms. The number of students participating in such an activity has been surging dramatically due to the widespread of college student physic tourism and expansion of college enrollment, which should be drawn attention. This paper bases on the practical situation of college students in Boyang Lake ecological and economic region, conducting an investigation and analysis on the college student physic tourism market and proposing relevant measures and suggestions on the purpose of developing and exploring college student tourism market in the tourist circle.