3G新媒体时代中国手机动漫产业发展初探

近年来,特别是进入21世纪以来,我国动漫产业的发展规模从小到大,发展迅速,正从一个典型的动漫消费大国向动漫研发、生产、制作和营销大国转型。但是,我们应该清醒地认识到：动漫产品质量和原创水平能力还有待提高,动漫企业的生存面临困境,盈利模式还在探索之中。因此,我们急需找到一条适合中国国情的动漫产业发展之路。3G新媒体时代的到来为我国手机动漫产业提供了发展的契机。发展3G手机动漫对于建设中国的动漫产业链,培养动漫消费群体,挖掘动漫新载体都有着积极的意义。

A New Media Era 3G Mobile Cartoon Industry Development in China were Discussed

In recent years,especially in the 21st century,the development of China＇s animation industry from small to large,rapid development,moving from a typical consumption of power to a cartoon animation development,production,production and marketing of power transformation.However,we should clearly understand：the level of animation quality and original capacity to be improved,the survival of animation companies facing difficulties,profit model is still being explored,so we need to find a suitable for China＇s animation industry development path.3G for the new media era in mobile phone animation industry in China provides opportunities for development.For the construction of the development of 3G mobile phone animation industry chain of China＇s animation,cartoon culture consumer groups,and tap new vector animation have a positive meaning.