| 我国中小企业实施绿色营销的战略选择 |
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| 引用本文： | 曲岚,许文斌.我国中小企业实施绿色营销的战略选择[J].适用技术之窗,2011(2):194-196. |
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| 作者姓名： | 曲岚 许文斌 |
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| 作者单位： | [1]齐齐哈尔高等师范专科学校,黑龙江齐齐哈尔161005 [2]橡果国际ELP事业部,北京100026 |
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| 摘 要： | 在现代市场经济环境下,绿色营销已成为企业可持续发展的重要内容,我国中小企业开展绿色营销的战略选择,既有优势也有劣势,既面临机遇又迎接挑战。文章分析了中小企业实施绿色营销的必然性,阐述了中小企业实施绿色营销的策略选择。
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| 关 键 词： | 中小企业 绿色营销 环境分析 营销策略 |
The Small and Medium-sized Enterprises to Carry out Green Marketing Strategy Choice |
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| Qu Lan Xu Wenbin.The Small and Medium-sized Enterprises to Carry out Green Marketing Strategy Choice[J].Science & Technology Plaza,2011(2):194-196. |
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| Authors: | Qu Lan Xu Wenbin |
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| Affiliation: | Qu Lan Xu Wenbin(1.Qiqihar Junior Teachers College,Heilongjiang Qiqihar 161005;2.ELP Dpartment,Acorn International,Beijing 100026) |
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| Abstract: | Nowadays,in market economy environment,green food marketing has become the important development content for enterprises.When small and medium-sized enterprises choose developing green marketing strategy,they both have advantages and disadvantages,and face both opportunities and challenges.Having analyzed the must of small and medium-sized enterprises developing green food marketing,this paper expounds how to choose the right strategy. |
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| Keywords: | Small and Medium-sized Enterprise Green Food Marketing Environmental Analysis Marketing Strategy |
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