| 我国企业电子商务的战略分析与应对 |
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| 作者单位： | 上海微系统与信息技术研究所 上海201800(陈健)，长沙商贸旅游职业技术学院 湖南长沙410004(常夸耀) |
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| 摘 要： | 本文从电子商务带来的机遇和挑战的角度分析了其对企业竞争优势的影响,并指出企业要想在电子商务环境中保持和获得竞争优势,应当积极主动的开展电子商务。文章对企业如何构建电子商务平台提供了分析和建议。
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| 关 键 词： | 电子商务 战略分析 机遇 挑战 |
The Strategic Analysis of Effect of Electronic Business on Chinese Enterprises and How to Respond |
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| Authors: | CHEN Jian CHANG Kua-yao |
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| Affiliation: | CHEN Jian1,CHANG Kua-yao2 |
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| Abstract: | This article first analyze the effect of electronic business on enterprises' competitive advantages according to the opportunities and challenges which brought by electronic business,and then suggest that enterprise build electronic business system to retain its competitive advantages or get new advantages.Last some proposals are provided on how to build electronic business system. |
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| Keywords: | Electronic Business strategic analysis opportunities challenges |
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