UGC网站用户画像研究

近几年,社交网络的高速发展使人们的工作、生活、学习方式发生了重大改变,人们获取知识的方式呈现明显的网络化趋势.人们通过网络获取信息的同时,也在其上留下了个人的痕迹,考虑到现实中获取个人信息成本高昂,捕捉其在网络中留下的痕迹,研究其在网络社会中的“映射”,不失为一种可行的方法.用户画像作为真实用户的虚拟代表,是建立在一系列真实数据之上的用户模型.通过对“知乎”网站的深入挖掘,构建了基于用户基本属性、社交属性、兴趣属性和能力属性四个维度的动态用户画像模型,并对“知乎”网站PM 2.5话题下1303位用户进行实证分析.

User Portrait Study on UGC Website

In recent years, the rapid development of social networks has significantly changed the styles of people''s work and life.The way people acquiring knowledge shows a clear trend of the network.When people acquire information through the Internet, it also leaves personal traces.Taking the high cost of obtaining personal information in reality into account, it''s a good idea to catch people''s leaving traces in the network and study its "mapping" in the network society.User portrait as a virtual representative of real users is based on a series of real data on the user model.Based on dynamic modeling of user portrait, the user is defined as the basic attributes, social attributes, interests, and abilities by digging the "ZhiHu" site.Then we make an empirical analysis of the 1303 users who follow the topic of PM 2.5.