Learning new uses of technology: Situational goal orientation matters |
| |
| Affiliation: | 1. School of Accountancy, Auburn University, 415 W. Magnolia Avenue, AL 36849, USA;2. Department of Accounting, E.J. Ourso College of Business, 3111C Patrick F Taylor Hall, Baton Rouge, LA 70803, USA;1. Section of Receptor Biology & Signaling, Deptartment Physiology & Pharmacology, Karolinska Institutet, S17177, Stockholm, Sweden;2. Department of Immunology, Genetics and Pathology (IGP), Science for Life Laboratory, Uppsala University, SE-751 85 Uppsala, Sweden;3. Science for Life Laboratory, KTH-Royal Institute of Technology, SE-171 21 Stockholm, Sweden;4. Science for Life Laboratory, Department of Neuroscience, Karolinska Institutet, S-17177 Stockholm, Sweden;5. Faculty of Science, Institute of Experimental Biology, Masaryk University, 611 37 Brno, Czech Republic;1. Laboratory of Cellular and Molecular Endocrinology, IRCCS Clinical and Research Institute Humanitas, Rozzano, Italy;2. Fondazione IRCCS Ospedale Maggiore Policlinico, Endocrinology and Diabetology Unit, Department of Clinical Sciences and Community Health, University of Milan, Italy;3. Pancreas Surgery Unit, IRCCS Humanitas Clinical Institute, Rozzano, Italy;4. Medical Oncology and Hematology Unit, Cancer Center, Humanitas Clinical and Research Center, Milan, Rozzano, Italy;5. Department of Biomedical Sciences, Humanitas University, Milan, Rozzano, Italy;6. Endocrinology Unit, Humanitas Research Hospital, Milan, Rozzano, Italy;1. Department of Biological Sciences, College of Natural Sciences, Kongju National University, 182 Shinkwan-Dong, Gongju, Chungnam 314-701, Republic of Korea;2. Department of Biochemistry and Molecular Biology, Research Institute of Oral Sciences, College of Dentistry, Gangnung-Wonju National University, Gangneung, Republic of Korea;3. Department of Biomedical Science and Research Institute of Bioscience and Biotechnology, Hallym University, Chunchon, Republic of Korea;4. Division of rheumatology, Department of Internal Medicine, Hallym University Sacred Heart Hospital, Kyunggi, Republic of Korea;5. 2nd Affiliate: Institute for Skeletal Aging, Hallym University, Chunchun, Republic of Korea;1. School of Mathematics and Computer Science, Fujian Normal University, Fujian, 350108, China;2. Department of Mathematics, Institute of Natural Sciences, Ministry of Education Key Laboratory of Scientific and Engineering Computing, Shanghai Jiao Tong University, 800 Dongchuan Road, Shanghai, 200240, China |
| |
| Abstract: | We study the decision to learn a new use of technology within a post-adoption context. This particular nuance of technology adoption is interesting because while the technology has been adopted at some level by both users and organizations, expanding technology use relies on users adopting additional tools and features within a given system on their own accord. This study addresses how situational goal orientation moderates the effects of ease of learning perceptions within the post-adoption context. We find that when a potential user has a situational learning goal orientation, they indicate intent to learn a new use of technology regardless of whether the technology is perceived to be easy or difficult to learn. However, potential users with a situational performance goal orientation indicate intent to learn the new system feature depending on ease of learning. These results have implications for future research using traditional technology acceptance parameters in the post-adoption context, and provide evidence that situational goal orientation is an effective managerial intervention for use in organizational training. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
