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| 房地产市场销售的促销策略 | |
| 引用本文： | 潘文华,张怡平,赵文娟. 房地产市场销售的促销策略[J]. 山西建筑, 2002, 28(5): 102-103 |
| 作者姓名： | 潘文华 张怡平 赵文娟 |
| 作者单位： | 1. 太原市教育建设监理中心,山西,太原,030001 2. 山西省建筑科学研究院,山西,太原,030001 3. 核工业第七研究设计院,山西,太原,030002 |
| 摘 要： | 全国许多地区许多部门已实施了住房分配货币化。现在房地产市场由卖方市场转入买方市场，但不少地区还有大量的商品房积压，针对现在房地产市场销售形式，以及现代市场营销中的发展趋势和房地产市场经营中应注意的几个问题，提出了几点建议，对搞活房地产市场销售有现实意义。 |
| 关 键 词： | 房地产市场 销售 促销策略 |
| 文章编号： | 1009-6825(2002)05-0102-02 |
The sales promotion strategy of real estate market |
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| PAN Wen hua ,ZHANG Yi ping ,ZHAO Wen juan. The sales promotion strategy of real estate market[J]. Shanxi Architecture, 2002, 28(5): 102-103 | |
| Authors: | PAN Wen hua ZHANG Yi ping ZHAO Wen juan |
| Affiliation: | PAN Wen hua 1,ZHANG Yi ping 2,ZHAO Wen juan 3 |
| Abstract: | The house distribution moneyization is carried out in many areas in our country. The real estate market is experiencing a buyers market instead of a sellers market. But there are mange commercial houses keeping long in stock. According to current marketing form in real estate market, the developmental trend of modern marketing and some problems needing attention in real estate marketing some suggestions are proposed what have actual significance for real estate marketing. |
| Keywords: | real estate market sales promotion strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |