| 基于数据挖掘技术的电子商务客户潜力开发方案 |
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| 引用本文： | 郑秀丽,王乐宁,陈中柱. 基于数据挖掘技术的电子商务客户潜力开发方案[J]. 计算机工程与应用, 2002, 38(5): 194-195 |
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| 作者姓名： | 郑秀丽 王乐宁 陈中柱 |
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| 作者单位： | 空军工程大学导弹学院,陕西三原713800 |
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| 摘 要： | 在电子商务中应用数据挖掘技术,可使商家获知所需市场信息,开发客户资源潜力,该文分析了该技术的优势及其在电子商务体系结构中的实现方法,并探讨了其关键技术和实现难点。
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| 关 键 词： | 数据挖掘技术 电子商务 客户潜力开发 |
| 文章编号： | 1002-8331-(2002)05-0194-02 |
| 修稿时间： | 2001-10-01 |
Data Mining-based Project for Electronic Business Client Potential Exploitation |
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| Zheng Xiuli Wang Lening Chen Zhongzhu. Data Mining-based Project for Electronic Business Client Potential Exploitation[J]. Computer Engineering and Applications, 2002, 38(5): 194-195 |
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| Authors: | Zheng Xiuli Wang Lening Chen Zhongzhu |
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| Abstract: | Applying the technology of the data mining in the Electronic business can help the business to obtain marketing information.The advantages of the technology and the detailed implementing plan in the Electronic business system are introduced in this paper.Some key technique and difficulties in implement are also discussed. |
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| Keywords: | the technology of data mining Electronic business client potential exploitation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
