基于社会网络视角的企业集群信任形成机制

从社会网络理论视角出发,建市声誉模型,分析在无声誉传播机制和有声誉传播机制情况下,集群内企业为维持长期合作的博弈行为,研究企业集群的信任形成机制.通过修正KMRW模犁得到:在集群网络环境下,集群内企业只有比非网络环境下的集群企业保持更良好的声誉,才能形成信任关系并长期合作,其实质是一种博弈均衡.

Social Network View of Trust Formation of Enterprise Cluster

To explore the formation mechanism of trust between members in a cluster,a reputation model is developed.With this model,the game playing behavior of the members for long-term cooperation with or without a reputation transmission mechanism is analyzed such that a trust formation mechanism is presented.The formation mechanism is essentially a game equilibrium.Then,by using a modified KMRW(Kreps,Milgrom,Roberts and Wilson) model,it shows that good reputations are vitally important for an enterprise cluster to...