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An empirical analysis of tablet PC diffusion |
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| Authors: | Sangwon Lee Seonmi Lee Sylvia Chan-Olmsted |
| Affiliation: | 1. Department of Journalism and Communication, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, Republic of Korea;2. Economics & Management Research Institute, KT Corporation, 178 Sejong-daero, Jongno-gu, Seoul, Republic of Korea;3. Department of Telecommunication, College of Journalism and Communications, 3063 Weimer, University of Florida, Gainesville, FL 32611, United States |
| Abstract: | Employing the Gompertz model, this study examines diverse macro-level adoption factors influencing tablet PC diffusion in 43 countries. The results suggest that tablet PC is a complement to smartphone in early diffusion of smart device; lower tablet PC price contributes to tablet PC diffusion; and high levels of social network penetration and income are drivers of initial tablet PC diffusion. The country-level study also demonstrates the substitution nature of PC-tablet and PC-smartphone in the initial diffusion period of tablet PC. |
| Keywords: | Tablet PC diffusion Complements PC-to-tablet substitution PC-to-smartphone substitution Social network penetration |
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