| 开发档案资源 改善市场营销 |
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| 引用本文： | 卿郁薇. 开发档案资源 改善市场营销[J]. 湖南有色金属, 2001, 17(3): 53-54 |
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| 作者姓名： | 卿郁薇 |
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| 作者单位： | 株洲冶炼厂,湖南,株洲,412004 |
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| 摘 要： | 介绍了开发和利用经营档案信息，支持企业的市场定位，产品结构定位和价格定位，指导企业的营销活动，从而碹以了引导市场，提高经济效益之目的。
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| 关 键 词： | 档案利用 企业 档案资源开发 市场营销 |
| 文章编号： | 1003-5540(2001)03-0053-02 |
| 修稿时间： | 2001-01-12 |
Studying and Developing the Resource of Information From Archives to Improve Marketing |
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| QING Yu-wei. Studying and Developing the Resource of Information From Archives to Improve Marketing[J]. Hunan Nonferrous Metals, 2001, 17(3): 53-54 |
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| Authors: | QING Yu-wei |
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| Abstract: | The archives contain a lot of useful information.The article illustrates the fact that the information resource by studying and developing archives will support the business decision of marketing place, and structure of products,guide the business activities to derive best profit. |
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| Keywords: | business archives business activities decision management. |
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