Evaluating the impact of the center control touch screen of new energy vehicles on user visual imagery and preferences |
| |
| Affiliation: | 1. National Taiwan University of Science and Technology, Taipei, China;2. South China Agricultural University, China;3. Hubei Institute of Fine Arts, China;1. State Key Laboratory of Virtual Reality Technology and Systems, Beihang University, Beijing 100191, China;2. School of Computer Science and Engineering, Beihang University, Beijing 100191, China;3. Schoolof Computer Scienceand Technology,Civil Aviation University of China, Tianjin 300300, China;1. Air Force Institute of Technology, 2950 Hobson Way (AFIT/ENV), Wright Patterson AFB, OH 45433, USA;1. College of Communication and Art Design, University of Shanghai for Science and Technology, Shanghai, China |
| |
| Abstract: | In recent years, with the changes in the international energy situation, new energy vehicles (NEVs) have become an essential choice for people to travel. The center control touch screen (CCTS) of NEVs is an important part of the user's interaction with the vehicle, which is quite different from a conventional fuel vehicle. Therefore, it is necessary to conduct research on the CCTS of NVEs. This study integrates multiple research methods to investigate the visual imagery and user preferences for CCTSs in NEVs. The results of the study show that the horizontal version with small rounded angles without a border is the optimal design solution for the visual imagery dimension, whereas the vertical version with large rounded angles and a border is the worst design solution in terms of the visual imagery dimension. The design without a border can increase users' preference and purchase intention to a certain extent. The results of the above study can effectively reflect the potential user demand for NEVs’ CCTSs, which also has positive implications for enhancing the overall user experience of NEVs. |
| |
| Keywords: | New energy vehicles In-vehicle center control touch screen User experience Visual imagery assessment |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
