| 关于媒体型广告公司经营管理方向的思考 |
| |
| 引用本文： | 范青. 关于媒体型广告公司经营管理方向的思考[J]. 黄河水利职业技术学院学报, 2001, 13(2): 62-63 |
| |
| 作者姓名： | 范青 |
| |
| 作者单位： | 北京工业大学管理科学与工程专业,北京,100029 |
| |
| 摘 要： | 面对市场竞争的压力 ,媒体型广告公司因行业壁垒低 ,而导致资源的生命周期短。如何保持和利用媒体型广告公司的优势 ,就成了一个值得深思的问题。文章主要从如何运用资源获取短期利润、中期利润和长期利润 ,寻求公司长久生存之道等方面 ,对如何经营管理媒体型广告公司进行了一些探讨
|
| 关 键 词： | 媒体型广告公司 经营资源 资源整合 资源评估 |
| 文章编号： | 1008-486X(2001)02-0062-02 |
| 修稿时间： | 2000-11-21 |
Thoughts on Management And Administration Directions of Media Advertisement Companies |
| |
| FAN Qing. Thoughts on Management And Administration Directions of Media Advertisement Companies[J]. Journal of Yellow River Conservancy Technical Institute, 2001, 13(2): 62-63 |
| |
| Authors: | FAN Qing |
| |
| Abstract: | Under the pressures of market competition,the resource life cycle of media advertisement companies becomes shorter because of low barriers in the line .It has become a problem worth thinking deeply how to maintain and use the advantage of media advertisement companies .The article provides thoughts on how to get short term,mid term and long term profits by using resources so as to have a permanent development and how to manage and administer media advertisement companies. |
| |
| Keywords: | Media Advertisement Company management resources resource integration resource evaluation. |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
