| 住宅项目定位方法研究 |
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| 引用本文： | 董春山. 住宅项目定位方法研究[J]. 住宅科技, 2002, 0(12): 3-7 |
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| 作者姓名： | 董春山 |
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| 作者单位： | 上海长宁房地产经营有限公司投资部,200042 |
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| 摘 要： | 研究了住宅物业发展过程中的客户定位和产品定位,提出了SWOT分析模型、地产因子比较分析方法和房价收入比预测模型,较系统地研究了项目定位的技术和程序。
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| 关 键 词： | 住宅物业 项目定位 产品定位 房价收入比模型 |
| 修稿时间： | 2002-08-25 |
Research on Residential Project Positioning |
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| Dong Chunshan. Research on Residential Project Positioning[J]. Housing Science, 2002, 0(12): 3-7 |
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| Authors: | Dong Chunshan |
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| Abstract: | The paper discusses the customer targeting and product orienting.It proposes the SWOT aided decision model,land factor comparative analysis and the forecasting model based the proportion between price and income.It studies the technique and procedure of project positioning. |
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| Keywords: | residential property project positioning product orienting the forecasting model based the proportion between the price and in come |
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