| 论企业跨国经营竞争优势的构建 |
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| 引用本文： | 柏林.论企业跨国经营竞争优势的构建[J].武汉冶金管理干部学院学报,2005,15(4):29-31. |
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| 作者姓名： | 柏林 |
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| 作者单位： | 湖北省电力公司,实业总公司,湖北,武汉,430062 |
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| 摘 要： | 在经济全球化的大背景下，我国企业必将融入到国际竞争中去。本文阐述了跨国经营竞争优势的实质是多元化核心竞争力的观点，并针对我国经济发展状况和企业的具体情况，提出了构建中国企业跨国经营竞争优势的对策。
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| 关 键 词： | 跨国经营 竞争优势 核心竞争力 多元化 |
| 收稿时间： | 09 9 2005 12:00AM |
A Discussion on Constructing Competitive Advantage of Multinational Management |
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| Bai Lin.A Discussion on Constructing Competitive Advantage of Multinational Management[J].Journal of Wuhan Metallurgical Manager's Institute,2005,15(4):29-31. |
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| Authors: | Bai Lin |
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| Abstract: | On the background of the globalization of economics, our national enterprises must merge into international competition. The paper sets forth that the essence of the advantage of competition of multinational management focuses on multi - kernel competition. Meanwhile, it puts forward the countermeasure of establishing the advantage of Chinese multinational management competition. |
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| Keywords: | multinational management competitive advantage kernel competition pluralism |
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