| 我国职业装市场发展的分析 |
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| 引用本文： | 闫亦农.我国职业装市场发展的分析[J].天津工业大学学报,2004,23(5):65-68. |
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| 作者姓名： | 闫亦农 |
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| 作者单位： | 内蒙古工业大学,轻工与纺织学院,内蒙古,呼和浩特,010062 |
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| 摘 要： | 目前我国服装市场上已形成具有行业特征的新的职业装市场体系．文中通过对职业装消费行为和市场特点的分析，尝试性地建立了职业装消费和流行分析模式，并提出职业装高档化、专业化、品牌化以及国际化的未来发展方向．
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| 关 键 词： | 职业装 职业装市场 发展趋势 |
| 文章编号： | 1671-024X(2004)05-0065-04 |
| 修稿时间： | 2003年9月13日 |
Analysis of Chinese business wear market development |
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| YAN Yi-nong.Analysis of Chinese business wear market development[J].Journal of Tianjin Polytechnic University,2004,23(5):65-68. |
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| Authors: | YAN Yi-nong |
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| Abstract: | At present, new market system of business wear, which has profession characteristic, has formed on the Chinese clothing market. In this paper, through analyzed the consumer behaviors and market characteristics of business wear, the analysis mode of consumption & prevalence of business wear was tried to establish, and at the same time the development trend of business wear in the future such as superior quality, specialize, brand culture and internationalize was pointed out. |
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| Keywords: | business wear market of business wear development trend |
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