| 实施名牌战略是国有企业发展的必由之路 |
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| 引用本文： | 卢景友.实施名牌战略是国有企业发展的必由之路[J].中国钼业,1998,22(1):16-19. |
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| 作者姓名： | 卢景友 |
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| 作者单位： | 金堆城钼业公司 |
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| 摘 要： | 运用市场经济基础理论，阐述了国有企业实施名牌战略的意义；制定名牌战略的步骤和内容；实施名牌战略应注意的问题，以期对国有企业走出困境提出浅见。
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| 关 键 词： | 国有企业 名牌 |
ENFORCING STRATEGY OF FAMOUS BRAND IS THE ONLY WAY TO DEVELOP STATE ENTERPRISES |
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| Lu Jingyou.ENFORCING STRATEGY OF FAMOUS BRAND IS THE ONLY WAY TO DEVELOP STATE ENTERPRISES[J].China Molybdenum Industry,1998,22(1):16-19. |
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| Authors: | Lu Jingyou |
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| Abstract: | The importance of enforcing strategy of famous brand in state enterprises using the theory of market economy is discussed.In this paper,it worked out steps and contents of strategy of famous brand,raised the problems in enforcing it, and so as to help state enterprises to extricate theirselves from a predicament. |
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| Keywords: | State enterprise Famous brand |
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