| 基于整合思想的机械产品形象设计策略研究 |
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| 引用本文： | 娄明,肖旺群. 基于整合思想的机械产品形象设计策略研究[J]. 包装工程, 2017, 38(2): 115-119 |
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| 作者姓名： | 娄明 肖旺群 |
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| 作者单位： | 安徽工业大学,马鞍山,243032;安徽工业大学,马鞍山243032;华东理工大学,上海200237 |
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| 基金项目： | 马鞍山市科技计划项目资助（2013Y7-1）；2015年安徽高校人文社科重点项目（SK2016A0165）；2015年安徽省专业综合改革试点项目（2015zy015）；2014年安徽工业大学专业综合改革试点项目 |
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| 摘 要： | 目的凸显风格识别与企业文化传递,提升机械产品形象设计。方法针对机械产品品牌定位意识模糊、形态元素识别不足、色彩规划欠缺等方面的问题,引入整合设计思想与方法,注重设计的系统性与整体性,深度整合品牌、需求以及设计元素。结论提出产品功能与形式的整合设计、设计元素的跨界整合与设计、以及产品视觉元素的整合与延续这3个设计策略,将有助于国内机械产品创新设计获取策略参考与新思路。
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| 关 键 词： | 工业设计 机械产品形象 整合设计 设计策略 风格延续 |
| 收稿时间： | 2016-11-20 |
| 修稿时间： | 2017-01-20 |
Mechanical Product Image Design Based on Integration Theory |
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| LOU Ming and XIAO Wang-qun. Mechanical Product Image Design Based on Integration Theory[J]. Packaging Engineering, 2017, 38(2): 115-119 |
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| Authors: | LOU Ming and XIAO Wang-qun |
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| Affiliation: | Anhui University of Technology, Ma''anshan 243032, China and 1.Anhui University of Technology, Ma''anshan 243032, China; 2.East China University of Science and Technology, Shanghai 200237, China |
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| Abstract: | It aims to highlight the style identification and corporate culture transfer, improve the image of mechanical products design. It is based on the problems of confusion of brand positioning, insufficient of element identification, lack of color planning, introduced the integrated design idea and methods, focus on the system design, deeply integration of the brand, demand and design elements. It proposes three design strategies that integrated design of product function and form, design elements of crossover design and visual elements integration and style extension, which will provide new strategy and idea for innovative design of mechanical products. |
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| Keywords: | industrial design mechanical product image integrated design design strategy style continuation |
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