"伏特加"酒时尚摄影广告及策划模式的启示

随着科技的发展，摄影以其真实的再现能力和高效率的制作方式，获得了商家和广告人的青睐，商业摄影广告很快就在平面广告领域占据了重要位置。今天，商业摄影广告已成了现代生活不可或缺的元素，它无处不在。

Inspiration From the Advertising Photography of Absolut Vodka and Its Planning Model

With its classical, perfect and fashionable commercial advertising photography, ABSOLUT VODKA established its brand value and became the big collector of photographic aesthetic. Over the past 25 years, ABSOLUT VODKA called in lots of renowned designers and photographers to help with its commercial campaigns of brand establishment and produced over 1000 classical adverting photographs, among which, the fashion advertising photographs were the leading cards of integrating alcohol advertisement with fashions and achieved great success. Through a thorough analysis on the advertising photography of ABSOLUT VODKA, the writers here hope that successful experiences and unique thinking of ABSOLUT VODKA can be referred to the development of photography art.