| 浅析新形势下自主品牌开发的主要途径 |
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| 引用本文： | 李毅.浅析新形势下自主品牌开发的主要途径[J].河北冶金,2011(4):57-59. |
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| 作者姓名： | 李毅 |
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| 作者单位： | 河北钢铁集团综合管理部,河北石家庄,050000 |
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| 摘 要： | 品牌竞争力是企业竞争实力的综合体现。在加快调整经济结构、转变发展方式的新形势下,迫切需要大力培育和发展自主品牌。从自主开发、引进提升、资金并购三个方面,对自主品牌建设的主要途径及相关要点进行了探讨,对政府和企业如何创建和发展自主品牌提出了具体的建议。
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| 关 键 词： | 自主开发 引进提升 品牌 竞争力 建议 |
DISCUSSION ABOUT MAIN DEVELOPMENT WAY FOR AUTONOMOUS BRAND NAME UNDER NEW SITUATION |
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| Li Yi.DISCUSSION ABOUT MAIN DEVELOPMENT WAY FOR AUTONOMOUS BRAND NAME UNDER NEW SITUATION[J].Hebei Metallurgy,2011(4):57-59. |
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| Authors: | Li Yi |
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| Affiliation: | Li Yi(Comprehensive Management Department,Hebei Iron and Steel Group,Shijiazhuang,Hebei,050000) |
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| Abstract: | Brand name is comprehensive reflect of business competition power.From three respects: autonomous developing,bringing in and promoting,funds merging,it is discussed the main way and concerned keys of autonomous brand name construction,presented some suggestions for government and business. |
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| Keywords: | autonomous developing bring in and promote brand name competition power suggestion |
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