| 数据挖掘技术在客户管理中的应用研究 |
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| 引用本文： | 王海燕,周思方,曾德华.数据挖掘技术在客户管理中的应用研究[J].国外电子元器件,2009,17(5):69-71. |
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| 作者姓名： | 王海燕 周思方 曾德华 |
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| 作者单位： | 商丘师范学院计算机系;商丘职业技术学院;北京软通动力信息技术有限公司; |
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| 摘 要： | 数据挖掘技术．是从大量、无序、静态的数据中发现有价值的规律和模式的过程。在分析了数据挖掘技术的应用特点的基础上，讨论了客户管理的特殊性，并就算法选择、模型构建、工具的应用等关键环节，给出了在客户管理中应用数据挖掘技术的实用方案，最后进行了简要的效果评价与分析，对于同类应用具有参考价值.
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| 关 键 词： | 数据挖掘 客户管理 算法 模型 挖掘过程 |
Application research of data mining technology in customer management |
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| WANG Hai-yan,ZHOU Si-fang,ZENG De-hua.Application research of data mining technology in customer management[J].International Electronic Elements,2009,17(5):69-71. |
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| Authors: | WANG Hai-yan ZHOU Si-fang ZENG De-hua |
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| Affiliation: | 1.Department of Computer and Science;Shangqiu Normal College;Shangqiu 476000;China;2.Shangqiu Vocational and Technical College;3.Beijing SoftStone Information Service Corporation;Beijing 100038;China |
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| Abstract: | Data mining technology is a procedure that found the law of value and mode from large,disorderly,static data.Based on the analysis of application characteristics of the data mining technology,the special nature of customer manage-ment is discussed,and the plan in the customer management application in practical technical data mining technology is given out for acting on the algorithm choice,model structure and the application of tools and so on.Finally,brief effect is e-valuated and analyzed,it has the refe... |
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| Keywords: | data mining customer management algorithm model mining process |
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