| Abstract: | This project refutes the view that the extensive use of manufactured products limits the space for making architecture. The strategy shown here is the construction of complete architectural solutions by coordinating the production of others. The skills required are those of the consumer. The architect as consumer develops shopping into an expertise. The impasse is not between cooption (popular reproduction of unique cultural acts), versus meaningful architecture, but between a marginalized profession and its culture's materials and methods. A meaningful style of architecture in consumer culture cannot make co-option an enemy, but must develop a full account of its relation to it. |
