基于能力的高职市场营销专业课程开发调查

高职院校市场营销专业应基于职业能力开发对应的课程,以培养出具有熟练操作技能的、从事某项具体事务性或技术性专业工作的高级应用性人才。通过对各层次的营销管理者和一般营销人员进行调查,并对数据进行整理分析,结果表明营销专业教育得到了有关从业人员的一定程度的认可;同时也反映出在该专业教育中存在的一些问题,从而为改进高职营销专业教学、提高教学效果提供了切入点。

Investigation of Higher Vocational Marketing Course Development Based on Ability

According to which occupations the ability, marketing of higher vocational college have to be developed what are courses in order to develop to have the well-skilled and be engaged in concrete deluxe application talented person of the business or technique professional work. By the inquisition of some the marketing governors and marketing carries, we obtained relatively basic data and analysis them. The result proves marketing professional education got the approbation of the certain degree concerning employee; also it reflects some problems in the professional education, thus it provides to correspond the point for the professional teaching improving and exaltation teaching result of the higher vocational marketing.