商品包装与消费心理 |
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引用本文: | 葛饶民. 商品包装与消费心理[J]. 包装工程, 2003, 24(6): 115-116 |
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作者姓名: | 葛饶民 |
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作者单位: | 襄樊学院,湖北,襄樊,441000 |
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摘 要: | 探讨了商品包装对消费者购买心理的影响以及商品包装从多方面影响消费心理等问题,使商品包装在市场竞争中更好地参与到以人为本的理念中来。
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关 键 词: | 商品包装 消费心理学 市场竞争 包装设计 |
文章编号: | 1001-3563(2003)06-0115-02 |
修稿时间: | 2003-07-11 |
Packages and Consuming Psychology |
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Abstract: | The problems are discussed that the packages influence not only purchasing psychology but also consuming psychology for consumers from several aspects, which enable packages to bring in more advanced idea in market competition based on human. |
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Keywords: | Packaging Consuming psychology Psychology strategy |
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