| 消费者对丝绸服装的嗜好与消费行为研究 |
| |
| 引用本文： | 江影,刘国联,徐虹. 消费者对丝绸服装的嗜好与消费行为研究[J]. 苏州大学学报(工科版), 2005, 25(2): 28-31 |
| |
| 作者姓名： | 江影 刘国联 徐虹 |
| |
| 作者单位： | 苏州大学材料工程学院,江苏,苏州,215021 |
| |
| 摘 要： | 分析了消费者对丝绸服装颜色、花纹以及品种的喜好状况，从而为丝绸服装的设计提供了依据。同时对5款丝绸睡衣进行了消费者感性评价，在对该5款的消费市场预测的同时也为今后的设计方向提供了依据。
|
| 关 键 词： | 丝绸服装 喜好 设计 |
| 文章编号： | 1673-047X(2005)02-0028-04 |
A Research on the Customer''''s Favor to the Silk Clothing |
| |
| JIANG Ying,LIU Guo-lian,XU Hong. A Research on the Customer''''s Favor to the Silk Clothing[J]. Journal of Suzhou University(Engineering Science Edition), 2005, 25(2): 28-31 |
| |
| Authors: | JIANG Ying LIU Guo-lian XU Hong |
| |
| Abstract: | The customer's favors to the color,decorative pattern and variety of silk clothing's are analyzed in this article.This may provide the foundation of the design for the silk clothing. Furthermore,this article evaluated the customer's sensation of the five styles of silk sleepwear.This not only predicted the trend of the five styles of silk sleepwear on the market,but also provided the foundation for the future design. |
| |
| Keywords: | silk clothing favor design |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
