浅析景德镇日用陶瓷企业中营销人员风险的防范 |
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引用本文: | 许剑雄,占琳虹.浅析景德镇日用陶瓷企业中营销人员风险的防范[J].佛山陶瓷,2014(1):54-57. |
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作者姓名: | 许剑雄 占琳虹 |
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作者单位: | 景德镇陶瓷学院工商学院,景德镇333403 |
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摘 要: | 随着市场经济的发展,日用陶瓷企业中营销人员的风险问题越来越明显,其给企业带来的危害也越来越多。本文以营销人员风险的概念为切入点,剖析日用陶瓷企业营销人员风险的主要危害,进而针对危害提出控制管理的措施,为景德镇日用陶瓷企业的经营管理提供参考,亦为其他行业进行营销人员的风险控制提供参照。
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关 键 词: | 日用陶瓷企业 营销人员 风险 |
Analysis the Marketing Personnel Risk Prevention of Jingdezhen CerAmics Enterprise |
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Affiliation: | XU Jian-xiong, ZAN Lin-hong (Business School of Jingdezhen Ceramic Institute, Jingdezhen 333403) |
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Abstract: | With the development of market economy, the risk of marketing personnel of daily-use ceramics enterprises is more and more obvi- ous, the harm brought to the enterprise is also more and more. According to the concept of marketing personnel risk as the breakthrough point, the main harm of daily-use ceramics enterprises marketing personnel risk, according to the harm and puts forward the control measures, provide a reference for the management of Jingdezhen ceramic enterprises, and other industry marketing personnel risk control refer- ence. |
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Keywords: | Ceramic enterprise marketing personnel risk |
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