| 霸王品牌的成长历程 |
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| 引用本文： | 谷俊. 霸王品牌的成长历程[J]. 日用化学品科学, 2007, 30(3): 40-42 |
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| 作者姓名： | 谷俊 |
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| 作者单位： | 中国化妆品营销研究中心,广东,广州,511340 |
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| 摘 要： | 回顾了“霸王”品牌曾经的辉煌、所遭遇的挫折,以及通过明星代言和施行差异化战略营销,从而再度崛起和最终实现发展瓶颈的突破。
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| 关 键 词： | 香波 品牌 市场 营销 |
| 文章编号： | 1006-7264(2007)03-0040-03 |
| 修稿时间： | 2007-01-09 |
Development course of shampoo brand Bawang |
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| GU Jun. Development course of shampoo brand Bawang[J]. Detergent & Cosmetics, 2007, 30(3): 40-42 |
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| Authors: | GU Jun |
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| Affiliation: | China cosmetic marketing research center,Guangzhou 511340,China |
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| Abstract: | The prevenient prosperity and frustration of "Bawang" shampoo brand were reviewed. By bringing into different effect strategyic marketing, it finally broke development bottleneck and realized fast development. |
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| Keywords: | shampoo brand market marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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