努力打造中国涂料工业的“航母”

为配合中国名牌战略推进计划 ,培育具有相当产业集合度和市场占有率及核心竞争力的企业和企业集团 ,中国涂料工业协会将对国内一些大型企业的发展战略、发展思路、营销理念等方面进行跟踪报道 ,以使这些大型企业的社会认知度更高 ,促进行业发展 ,引领发展民族工业、树立民族品牌的潮流。山东乐化作为一个民营企业 ,年产量突破了 5万吨大关 ,成为行业的佼佼者 ,其成功就在于他们有一套切实可行的发展战略

Making Effort to Forge “Aircraft Carriers” of Chinese Coatings Industry

In order to support the Famous Brand Strategy in China and cultivate some enterprises or groups with quite concentrated property, market share and coral competence, China National Coatings Industry Association will follow some big enterprises to report their development strategies, train of thoughts and business ideas. The aim is to make them more famous in the society, promote the progress of coatings industry and lead the trend of developing national industry and establishing national brands. Shandong Lehua Group as a privately owned enterprise has been one of the most outstanding in the industry with the output higher than 50thousand tons/annual. Its success is owned to their feasible development strategies.