| 基于工作过程的网络营销课程教学方法探析 |
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| 引用本文： | 林禄苑. 基于工作过程的网络营销课程教学方法探析[J]. 常州信息职业技术学院学报, 2013, 12(3): 55-57 |
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| 作者姓名： | 林禄苑 |
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| 作者单位： | 肇庆工商职业技术学院 广东肇庆526020 |
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| 摘 要： | 基于工作过程的教学方法已受到充分肯定，是我国高职教育改革的重点。通过分析高职院校网络营销课程教学方法存在问题，探讨基于工作过程的教学方法在高职院校网络营销课程中的应用，以培养学生职业技能，提高教学质量。
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| 关 键 词： | 工作过程 高职院校 网络营销 教学方法 |
Analysis on the Teaching Method of E-Marketing Based on Working Process |
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| LIN Lu-yuan. Analysis on the Teaching Method of E-Marketing Based on Working Process[J]. Journal of Changzhou Vocational College of Information Technology, 2013, 12(3): 55-57 |
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| Authors: | LIN Lu-yuan |
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| Affiliation: | LIN Lu-yuan(Zhaoqing Business and Technology College,Zhaoqing 526020,China) |
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| Abstract: | The teaching method, which is based on working process, is highly appreciated, and is the key point of the reform of higher vocational education in our country. This paper analyzes the existing problems in the teaching of E-Marketing in higher vocational colleges, discusses the application of the teaching method which is based on working process of E-Marketing, and aims to cultivate students＇ professional skills and improve the quality of teaching. |
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| Keywords: | working process higher vocational college E-marketing teaching method |
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