| 符号学视域下的服装广告探析 |
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| 引用本文： | 刘淑珍,杨洪林.符号学视域下的服装广告探析[J].武汉纺织工学院学报,2009(6):41-43. |
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| 作者姓名： | 刘淑珍 杨洪林 |
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| 作者单位： | 武汉科技学院,湖北武汉430073 |
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| 基金项目： | 教育部人文社科基金项目（08JA710030） |
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| 摘 要： | 以符号学的理论为基础,从符号学的起源入手,对服装发展历史、服装广告的发展过程做历史性的考察,从而用符号学的视角来对服装广告总结性的分析与展望,对我国服装广告存在问题提出相应的发展策略。
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| 关 键 词： | 符号学 服装 服装广告 |
The Analysis about Clothing Adnertisement Under the Semiotics Sight |
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| Authors: | LIU Shu-zhen YANG Hong-lin |
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| Affiliation: | (Wuhan University of Science and Engineering,Wuhan Hubei 430073,China) |
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| Abstract: | This article take the semiotics theory as a foundation.Obtains from the semiotics origin,to the clothing historical development,the clothing advertisement＇s developing process makes the historical inspection,thus comes with the semiotics angle of view to the clothing advertisement summary analysis and the predict that proposes the corresponding development strategy to our country clothing advertisement existence question. |
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| Keywords: | Semiotics clothing clothing advertisement |
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