| 服装主副线品牌名的关联研究 |
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| 引用本文： | 黄轶群,陈雁,李春蕾.服装主副线品牌名的关联研究[J].武汉纺织工学院学报,2009(5):42-45. |
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| 作者姓名： | 黄轶群 陈雁 李春蕾 |
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| 作者单位： | 苏州大学纺织与服装工程学院,江苏苏州250001 |
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| 基金项目： | 女式西装穿着压力测试与舒适性研究（SS115001）; “苏州大学国家重点丝绸工程实验室”资助 |
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| 摘 要： | 通过对服装主副线品牌名的研究,得出主副线品牌名的关联性较大的的多种命名方式,并对这种关联性进行分析。关联度较高的品牌命名方式值得中国的服装品牌在进行副线品牌名时可作为借鉴。
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| 关 键 词： | 服装品牌 品牌延伸 服装营销 |
The Study of Relation Between the Names of Garment Main and Bridge Brands |
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| Authors: | HUANG Yi-qun CHEN Yan LI Chun-lei |
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| Affiliation: | (Textile and Garment Engineering Collage,Soochow University,Suzhou Jiangsu,250001,China) |
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| Abstract: | By studying names of the garment main and the bridge brands to find arieties naming ways from the high-related names,the article analises relations between these names.The ways of these high-related brands names are worthy of learning when Chinese garment brands plan to develop a bridge brand. |
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| Keywords: | fahiong brand brand extension garment marketing |
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