| 当代中国房地产品牌资产分析体系的构建元素 |
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| 引用本文： | 袁则.当代中国房地产品牌资产分析体系的构建元素[J].山西建筑,2010,36(2):255-256. |
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| 作者姓名： | 袁则 |
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| 作者单位： | 湖南交通职业技术学院,湖南长沙,410004 |
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| 摘 要： | 介绍了几种品牌资产分析体系,探讨了各品牌资产体系对中国房地产品牌资产分析体系的启示,提出了房地产品牌资产价值因素体系建立的原则,最后给出了房地产品牌资产因素体系。
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| 关 键 词： | 房地产 品牌资产 分析体系 元素 |
Construction element of the real estate brand assets analysis system in modern China |
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| YUAN Ze.Construction element of the real estate brand assets analysis system in modern China[J].Shanxi Architecture,2010,36(2):255-256. |
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| Authors: | YUAN Ze |
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| Abstract: | It introduces several brand assets analysis system,discusses thoughts of all brand assets analysis systems on Chinese real estate brand assets analysis system,provides principle of building real estate brand assets value factor system,finally provides the real estate brand assets factor system. |
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| Keywords: | real estate brand assets analysis system factor |
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