| 浅议住宅消费信任问题 |
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| 引用本文： | 部亚男,王晓理. 浅议住宅消费信任问题[J]. 山西建筑, 2008, 34(30) |
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| 作者姓名： | 部亚男 王晓理 |
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| 作者单位： | 西安建筑科技大学管理学院,陕西,西安,710055 |
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| 摘 要： | 通过对消费者信任以及消费者购买行为相关研究文献的综述,结合住宅市场的消费特点,提出了住宅消费行为下信任的定义、维度和结果,最后探讨了如何将房地产市场营销向信任营销发展.
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| 关 键 词： | 住宅 房地产市场 信任 |
Discussion on confidence problems of residential consumption |
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| BU Yan-an,WANG Xiao-li. Discussion on confidence problems of residential consumption[J]. Shanxi Architecture, 2008, 34(30) |
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| Authors: | BU Yan-an WANG Xiao-li |
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| Affiliation: | BU Ya-nan WANG Xiao-li |
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| Abstract: | Through reviewing the related research references of consumer confidence and consumer purchasing behavior,combined with consumption characteristics of residential market,the definition,dimension and result of confidence under residential consumption behavior was proposed.At last,how to direct domain marketing to confidence marketing development. |
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| Keywords: | residence domain market confidence |
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