| 企业如何实现持续性盈利 |
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| 引用本文： | 邹雯丽. 企业如何实现持续性盈利[J]. 中国锰业, 2007, 25(2): 53-54 |
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| 作者姓名： | 邹雯丽 |
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| 作者单位： | 湖南特种金属材料厂,湖南,长沙,410013 |
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| 摘 要： | 营销是企业实现市场价值最大化的有效途径。而优秀的营销模式是企业实现盈利的重要环节。一个企业要实现持续性的盈利,就要处理好竞争与非竞争之间的转化,并在不同时期选择好最适合的营销策略。
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| 关 键 词： | 竞争 非竞争 品牌营销 开拓新空间 持续性盈利 |
| 文章编号： | 1002-4336（2007）02-0053-02 |
| 收稿时间： | 2006-12-22 |
| 修稿时间： | 2006-12-22 |
How An Enterprise Keeps Its Profits in Market |
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| ZOU Wen-li. How An Enterprise Keeps Its Profits in Market[J]. China's Manganese Industry, 2007, 25(2): 53-54 |
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| Authors: | ZOU Wen-li |
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| Affiliation: | Hunan Special Metal Materials Factory, Changsha, Hunan 410013, China |
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| Abstract: | Purchasement is a necessary way for enterprises to make their profits larger. A fine purchasement model is an important way to realize in market. We think the transformation between different competitions can make a good choice in purchasement policy in various periods. |
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| Keywords: | competition and non-competition brand purchasement continuous profits |
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