| 发电市场细分和目标市场选择 |
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| 引用本文： | 张益波,宋依群,张焰.发电市场细分和目标市场选择[J].华东电力,2005,33(10):40-43. |
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| 作者姓名： | 张益波 宋依群 张焰 |
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| 作者单位： | 上海交通大学,电气工程系,上海,200240 |
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| 摘 要： | 华东区域电力市场正在加快建设当中,发电企业面对全新的市场竞争环境,需要及时制定相应的企业营销策略。主要从发电侧市场角度出发,介绍了企业目标营销策略中,进行市场细分一些原则,同时根据华东区域电力市场的建设进程,针对近期和远期市场的区别,讨论了相应的目标市场选择和市场定位的策略,并提出了一些意见和建议。
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| 关 键 词： | 电力市场 目标营销 市场细分 目标市场 |
| 文章编号： | 1001-9529(2005)10-0040-04 |
| 修稿时间： | 2005年8月26日 |
Segmentation of power generation market and selection of target market |
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| ZHANG Yi-bo,SONG Yi-qun,ZHANG Yan.Segmentation of power generation market and selection of target market[J].East China Electric Power,2005,33(10):40-43. |
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| Authors: | ZHANG Yi-bo SONG Yi-qun ZHANG Yan |
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| Abstract: | The East China regional power market is under rapid construction,and the power generation enterprises should set up corresponding marketing strategies for a brand new competitive market environment.From the view of power generation side market,the market segmentation principles in target marketing strategies of enterprises are introduced.According to the construction process of East China regional power market and based on the differences in the short term and long term markets,the strategies of target market selection and market positioning are discussed,and some suggestions are put forward. |
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| Keywords: | power market target marketing market segmentation target market |
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