Do Children Learn How to Watch Television' The Impact of Extensive Experience With Blue's Clues on Preschool Children's Television Viewing Behavior |
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| Authors: | Alisha M Crawley Daniel R Anderson Angela Santomero Alice Wilder Marsha Williams Marie K Evans Jennings Bryant |
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| Affiliation: | Alisha M. Crawley, Daniel R. Anderson, and Marie K. Evans teach in the Department of Psychology at the University of Massachusetts at Amherst.;Angela Santomero, Alice Wilder, and Marcia Williams are with Nickelodeon, New York, New York.;Jennings Bryant teaches in the Institute for Communication Research at the University of Alabama. |
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| Abstract: | This is, we believe, the first investigation of the effects of experience with a particular program series on children's subsequent television viewing behavior and comprehension. Three- to 5-year-old, regular, experienced Blue's Clues viewers were compared to new, inexperienced viewers. In Study 1, experienced Blue's Clues viewers looked less but overtly interacted more with a new episode of Blue's Clues . This effect was most pronounced during recurrent format portions of the episode. They also showed greater comprehension of familiar content. Study 2 compared experienced and inexperienced viewers on viewing behavior and comprehension of an episode of a different series. Experienced Blue's Clues viewers looked less but overtly interacted more; there were no differences in comprehension. These results suggest that a television series can teach children a style of television viewing transferable to new episodes and to new series. |
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