基于活动理论的大学生食农教育活动设计研究

目的 驱动大学生参与食农教育活动，提高大学生的食农知识储备与养成健康的饮食行为，促进健康的生活型态。方法 采用问卷调查法、用户访谈法调查，确定大学生群体的食农认知与行为现状，以及对食农教育活动的参与动机与需求。通过SPSS软件分析调查数据，整合活动理论层次，建构大学生食农教育活动体验地图与活动服务平台体系。结果 综合分析大学生食农活动目标、情境、情绪、痛点以及机会点，提出大学生食农教育活动设计策略。建设食农活动平台，以大学生社团为中心，开展可持续式、分享式、线上与线下联结的食农教育活动设计。结论 整合活动理论的活动要素，融入游戏式的食农挑战任务和体验评价，建立以社群驱动食农活动的平台，促进大学生保有持续参与体验的动机，助力养成健康饮食的良好生活习惯。

Design of Food and Agriculture Education of College Students Based on Activity Theory

The work aims to drive college students to participate in food and agriculture education activities, improve their food and agriculture knowledge reserves, develop healthy eating behaviors, and promote a healthy lifestyle. Questionnaire survey and user interview were used to investigate the cognition and behavior status of college students on food and agriculture, as well as the motivation and demand for participation in food and agriculture education activities. Based on the activity theory level, the experience map and service platform system of food and agriculture education activities of college students were constructed through SPSS data analysis. The target, situation, emotion, pain spot and opportunity of food and agriculture activities of college students were comprehensively analyzed. Accordingly, a design strategy of food and agriculture education activities of college students was put forward. A food and agriculture activity platform was built, centered on college students'' associations. Simultaneously, the design of sustainable, shared, online and offline food and agriculture education activities was carried out. Activity elements of the activity theory are collected. Game-like food and agriculture challenge tasks and experience evaluation are integrated. A community-driven platform of food and agriculture activities is established, thus promoting the continuous experience of college students and developing a healthy eating habit.