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城市漫步体验中的移动端导识系统设计探索
引用本文:史清源,徐迎庆,于博. 城市漫步体验中的移动端导识系统设计探索[J]. 包装工程, 2024, 45(14): 51-58, 96
作者姓名:史清源  徐迎庆  于博
作者单位:中国传媒大学,北京100020;清华大学,北京 100084
摘    要:目的 城市漫步活动作为一种新型的旅游活动正在受到越来越多人的关注和参与,导识系统在旅游活动中非常重要,而应用在传统旅游活动中的导识系统并不适用于城市漫步体验,应当针对城市漫步活动的特征,构建适用于城市漫步的导识系统设计策略。方法 基于城市漫步的特点和游客的体验需求,结合普适性的城市导识系统设计策略,从路线、标识、信息、体验四个方面得出适用于城市漫步的导识系统设计策略,并应用在城市漫步活动“悠栽逛中轴”中。结论 基于移动端的城市漫步导识系统的功能不仅限于协助到达目的地,更应当提供丰富的文化信息和趣味性体验,让游客充分体验到漫步的乐趣和城市文化魅力。

关 键 词:城市漫步  city walk  导识设计  微旅游
收稿时间:2024-02-22

Exploration of Mobile Guidance System Design in City Walk Experience
SHI Qingyuan,XU Yingqing,YU Bo. Exploration of Mobile Guidance System Design in City Walk Experience[J]. Packaging Engineering, 2024, 45(14): 51-58, 96
Authors:SHI Qingyuan  XU Yingqing  YU Bo
Affiliation:Communication University of China, Beijing 100020, China;Tsinghua University, Beijing 100084, China
Abstract:As a new type of tourism activity, city walk is attracting increasing attention and participation. Guidance systems play a crucial role in tourism activities, but those applied in traditional tourism may not be suitable for the city walk experience. It is essential to develop guidance system design strategies tailored to the characteristics of city walk activities. Based on the characteristics of city walk and experience needs of tourists, strategies for designing guidance systems for city walks were derived from aspects of routes, signage, information, and overall experience in combination with universal design strategies of urban guidance systems. These strategies were then applied in the city walk activity "Leisurely Stroll along the Central Axis". Through case studies, the conclusion is drawn that the functionality of a mobile-based guidance system for city walk extends beyond assisting in reaching destinations. It should also provide rich cultural information and enjoyable experiences, allowing visitors to fully appreciate the pleasure of city walk and the cultural charm of the city.
Keywords:city walk   guidance system   micro-tourism
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