基于联合分析法的非遗文化APP界面设计

目的 研究非遗文化APP交互界面设计。方法 首先采用文献研究及竞品分析法筛选出具有代表性的非遗文化APP样本，归纳出视觉呈现、功能属性、交互体验3个维度，以此确定非遗APP中的关键设计要素及要素水平，然后通过正交实验法确定18项设计组合方案，并依据用户需求偏好进行量化打分，根据实验数据计算并得出设计要素及各项要素水平的效用值和重要性，在此基础上确立非遗文化APP的界面设计原则，最后以蔚县青砂博物馆APP为例进行案例分析。结果 针对非遗类APP的问题和用户偏好度，设计出用户满意度最高的非遗文化APP交互界面。结论 联合分析法作为一种针对多因素的数据统计分析方法，能够使设计师更好地了解用户对非遗文化APP交互界面的偏好，提升用户体验感，提高用户黏度，从而达到传播非遗文化的目的，为类似APP界面设计提供设计思路。

Intangible Cultural Heritage APP Interface Design Based on Conjoint Analysis

The purpose of this paper is to study the design of the intangible cultural heritage APP interactive interface. First, literature research and competitive product analysis are used to screen out representative samples of intangible cultural heritage apps, and summarize three dimensions of visual presentation, functional attributes, and interactive experience. The key design elements and factor level are determined according to the three dimensions, and then 18 design combinations are determine through orthogonal experiment method. Quantify scores are got based on user needs and preferences. The design elements and the utility vaue and importance of each element level are calculated based on experimental data. The interface design principles of the intangible cultural heritage APP are established on this basis. Finall, the Qingsha Museum APP in Yuxian County is taken as an example for case analysis. Aiming at the problems of intangible cultural heritage apps and user preferences, the intangible cultural heritage APP interactive interface with the highest user satisfaction is designed. As a multi-factor statistical analysis method of data, the joint analysis method can enable designers to better understand the users'' preferences for the intangible cultural heritage APP interactive interface, enhance user experience and user stickiness, thus achieving the spread of intangible cultural heritage and providing design ideas for similar APP interface design in the future.