台湾交趾陶产品感质满意度评价研究

目的 以产业环境转变为背景、感质理论为切入点,探讨我国台湾地区的重要民间工艺——交趾陶产品的满意度评价因素,从消费者的角度探讨了影响交趾陶产品满意度的因素,为交趾陶产业发展提供有力参考。方法 分析交趾陶产品的发展脉络、流派系统与面临挑战,引入感质理论并进行交趾陶产品满意度量表构建,对影响交趾陶产品满意度的因素展开研究,探讨感质理论在交趾陶产品设计中的实务应用,从“发展模式改良”和“技术优化升级”双角度提出其与时代变革矛盾的化解思路。结论 结合交趾陶感质研究,帮助匠人准确地识别用户情感需求,促进交趾陶技艺辐射与转型。以满意度评价研究具有助力交趾陶文创产业良性发展和区域文化传承发扬的双重价值,为传统文化的有序传承和文创产品的多样化发展提供新策略。

XU Xun

Based on the transformation of industrial environment and the theory of sense and quality, this paper discusses the satisfaction evaluation factors of Koji Potter, an important folk craft in Taiwan, and to explore the factors that constitute the satisfaction of Koji Potter from the perspective of consumers, so as to provide a strong reference for the development of Koji Potter industry.The development context, genre system and challenges of Koji Potter products were analyzed. Based on the theory of qualia quality, the satisfaction scale of Koji Potter was constructed, The factors influencing the satisfaction of products products were studied. The practical application of the theory in the design of products products was discussed. It was put forward from the perspectives of "improvement of development mode" and "technology optimization and upgrading" To solve the contradiction. Combined with the research of Koji Potter qualia Satisfaction, it can help craftsmen accurately identify users'' emotional needs and promote the radiation and transformation of Koji Potter technology. Satisfaction evaluation research has the dual value of helping the benign development of Koji Potter ceramic cultural and creative industry and regional cultural heritage, and provides new strategies for the orderly inheritance of traditional culture and the diversified development of cultural and creative products.