| Web挖掘在现代电子商务中的应用 |
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| 引用本文： | 续晓燕,宋中山. Web挖掘在现代电子商务中的应用[J]. 数字社区&智能家居, 2008, 3(12): 1673-1674 |
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| 作者姓名： | 续晓燕 宋中山 |
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| 作者单位： | 中南民族大学计算机学院,湖北武汉430074 |
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| 摘 要： | 随着互联网技术的高速发展，Web数据挖掘由于其自身独特的优点，在现代电子商务中的地位越来越重要。该文重点介绍了Web挖掘的有关概念和分类，论述了电子商务中Web挖掘的主要过程和方法，阐述了Web数据挖掘在现代电子商务中的具体应用。
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| 关 键 词： | Web挖掘 电子商务 数据挖掘 |
Application Research of Web Data Mining in Modern E-commerce |
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| XU Xiao-yan,SONG Zhong-shan. Application Research of Web Data Mining in Modern E-commerce[J]. Digital Community & Smart Home, 2008, 3(12): 1673-1674 |
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| Authors: | XU Xiao-yan SONG Zhong-shan |
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| Affiliation: | (School of Computer Science, Central South University for Nationalities, Wuhan 430074, China) |
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| Abstract: | With the high developing of Internert technology,Web Data Mining is more and more important in modem E-commerce because of its special character.This paper specially introduces the conception and classification of Web Data Mining,analyzes the main programm and ideas of Web Data Mining in E-commerce,and describes the detail application of Web Data Mining in modem E-commerce. |
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| Keywords: | web data mining e-commerce data mining |
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