| 中国移动电话用户市场调查 |
| |
| 引用本文： | 蒋顺.中国移动电话用户市场调查[J].世界电信,1999,12(10):51-52. |
| |
| 作者姓名： | 蒋顺 |
| |
| 作者单位： | 慧网通讯 |
| |
| 摘 要： | 中国移动电话市场发展迅速，目前用户总数已位居世界第三。近期的市场调查表明，移动电话市场中呈现出品牌意识强，中低档手机市场大，购机者关心因素多，个人购机比例高等现象。另外，中文手机仍然占主体，黑色手机备受用户青睐。
|
| 关 键 词： | 移动电话 市场 调查研究 中国 |
Cellphone Market Survey in China |
| |
| Jiang Shun Huicong Network Communication Ltd..Cellphone Market Survey in China[J].World Telecommunications,1999,12(10):51-52. |
| |
| Authors: | Jiang Shun Huicong Network Communication Ltd |
| |
| Affiliation: | Jiang Shun Huicong Network Communication Ltd. |
| |
| Abstract: | The number of cellphone users in China has been growing rapidly, with the total amount ranking third in the world. Market survey of late has shown the phenomena of strong sense of brandnames, huge potential low/mid-grade handset market, wide-ranging user information sources, numerous considerations for handset buying, and a high percentage of private pruchasers. Also, handsets with Chinese interface are the main chance while black is the most favored color. |
| |
| Keywords: | Mobile telephone Market Investigation study |
| 本文献已被 CNKI 维普 等数据库收录！ |
